Thai giant launches new food standard

Virachai Ratanabanchuen, chief operating officer of CPF (centre) praised the policy

Charoen Pokphand Foods Public Company Limited (CPF) has introduced a CPF food standard project in an effort to build consistent quality and food safety management systems across its integrated feed-farm-food operations.

The CPF Food Standard will be established for fully-integrated broiler business, including raw material sourcing, feed mill, hatchery, farm, slaughterhouse, and processing plant, to ensure that local and foreign customers’ needs are met. The standard is designed to help limit the loss of natural resources and will, through properly managing risks, result in more effective design and production of safe food.

The CPF Food Standard will focus on two areas: laws and standards required for food industry and  other standards that differentiate the food business with advanced values that meet consumer needs and expectations.

‘Strengthen best practice’

Virachai Ratanabanchuen, chief operating officer of CPF – Chicken Business, said the CPF food standard project is “aligned to the business framework and directions under the CPF quality policy”.

The project will strengthen CPF best practices to meet the needs of customers in every single market and consumers throughout the world. Regarding to its business goal as a leading food producer, consistent quality and food safety will be made across all CPF operations” he said.

Kularb Kimsri, vice-president of CPF Global Standard System Centre, added that CPF has been collaborating with British Standard Institution (BSI) in establishing the private standard by merging global standards such as ISO 9001, GMP, HACCP, BRC (British Retail Consortium) and the QS Quality Scheme for Food (QS).

Sustainable chicken

Establishing the CPF Food Standard aims to make CPF products consistent [supporting CPF as a leader in quality and food safety] with sustainable values being added [to become a product sustainability leader],” said Kimsri.

Previously, CPF chicken products have been certified as the world’s first sustainable chicken product by Norway-based DNV-GL, the world’s leading certification body for sustainability. The project will start with broiler business and expand to other CPF value chain business in 2018, followed by CPF overseas operations.

Marc Barnes, global director food and managing director Australia and New Zealand at BSI Group, added that given CPF is a large-sized food business with different standards being implemented, it was necessary to have its own private standard to meet the needs of domestic and international markets as well as to achieve consistent product quality.

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