US grass fed beef brand boosts sales channels

PRE Brand products are sold in patent-pending vacuum-sealed packaging

PRE Brands has expanded its US grass fed beef to New England in Shaw’s and Star Market outlets and online at and has added 1/3 lb. hamburger patties to its lineup.

Sourced from Australia and New Zealand, all PRE Brands beef products come from pasture-raised cattle with a 100% grass fed diet, no added antibiotics and no added growth hormones.
Its new 85% ground beef 1/3 pound pub-style patty boasts heart-healthy fatty acids like Omega-3s and Conjugated Linoleic Acid (CLA).

The products are sold in unique patent-pending vacuum-sealed packaging that is chemical free, transparent and dual-sided, giving shoppers full visibility of the meat.
“We’re pleased to provide a better burger that is high quality and packed with flavor, and we are very excited to introduce more customers to PRE through our new partnerships with Shaw’s and Jet,” said PRE Brands’ founder and CEO Lenny Lebovich.

Shoppers in Maine, Massachusetts, New Hampshire, Rhode Island and Vermont can now find PRE Brands at Shaw’s and Star Market.


Online, PRE Brand is available on Amazon Fresh, Instacart, and now According to Nielsen’s 2017 Digital engaged food shopper study, more than 25% of American households currently buy groceries online and that number has grown by 19% since 2014. A projected 70% of Americans involved in the research expected to engage in online grocery shopping within a decade.
The Chicago-based startup PRE Brands was named the fastest growing brand in beef in 2016 and experienced 400% year-on-year growth (Nielsen Perishables Group, FreshFacts Service, 52 w/e 31 December 2016).

The company’s products are now available in more than 600 US stores.

Related News

The mobile app is believed to have inspired increased beef consumption

Ibotta app campaign boosts US beef sales

America is clawing back its share of Japan's beef market as Australia loses ground

US beef growing in Japan

China's trade ban on US beef has been in place since 2003

China lifts import ban on US beef

Chilled beef exports from the US increased by 40%

Korea and Japan the top buyers of US beef

US wants to position its beef as a luxury product in Japan

US targets Japan's appetite for luxury beef

Donald Trump and Xi Jinping spoke about beef trade, among other issues, at the meeting

US and China to ‘flesh out’ beef deal

US Beef Councils will focus their campaign around the social media users

Young parents targeted in US beef campaign

Washington expects most of the Brazilian beef exports to be mince

US-Brazil beef deal offers ‘strong opportunity’

USDA: South African consumers now have access to high-quality US beef

US beef arrives in South Africa

Price swings have caused headaches for the US beef industry

Extreme volatility hurts US beef industry

Brazil said the beef deal with America could help it unlock new markets

Brazil and US agree bilateral beef trade deal

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.