Vegan ‘bleeding’ burger on Michelin-starred menu

The 'Impossible Burger' is made from wheat, coconut, potatoes and heme

Bill Gates-backed Silicon Valley start-up Impossible Foods will launch its ‘bleeding’ meat-free burger at two New York restaurants this week.

Impossible Foods believes it has created a meat-free burger that not only tastes exactly like beef, but also bleeds like a rare cut of animal protein. In other words, it is potentially a game-changer for the food industry.

Limited numbers of the burger have only been available in a handful of select restaurants in New York City, Los Angeles and San Francisco – the home of global tech hub Silicon Valley.

Impossible Foods will launch its new-fangled burger at two New York eateries today (2 February 2017): Michelin-starred restaurant Public, and Saxon + Parole.


Inspired by meat-free burgers

The burgers are in short supply and are only available at the restaurants on a first-come, first-served basis.

Public becomes the first Michelin-starred restaurant to serve the Impossible Burger. Brad Farmerie is the executive head chef of both restaurants.
 
It all starts with the ingredients,” said Farmerie. “As a chef, I get inspired by the flavours, textures and possibilities of unique foods, and the promise they have for taking me on a journey.

When I got a chance to cook with the Impossible Burger, my imagination was engaged. I was also drawn to the tremendous potential for plant-based meat to conserve our natural resources and protect our planet without compromising on taste.

Impossible Burger is ramping up production this year and will launch in more restaurants across the US, including multi-store chains. The burger is also primed for a retail launch, with it also set to be sold exclusively in key global markets.

Related News

Some of the chefs that have taken the bold step to sell the plant-based burger

Impossible Foods to make four million plant-based burgers a month

Beyond Burger goes beyond borders, taking meat-free patty to HK aisles

Beyond Burger goes beyond borders, taking meat-free patty to HK aisles

The Bill Gates-backed plant burger key ingredient is soy-based protein leghemoglobin

Beyond Meat's vegan burger wins big Safeway deal

Impossible Foods recently reached milestones on food safety and intellectual property

Impossible? A plant-based burger just won $75m

Meat without murder: the lab-grown chicken breast could be ready in under two years

Lab-grown meat to ‘revolutionise’ food sector

World Meat-Free Day shines light on evolving market

World Meat-Free Day shines light on evolving market

David Chang, owner of Momofuku Nishi: I was 'blown away' by the flavour of the burger

Silicon Valley’s ‘bloody’ veggie burger enters New York

The meat-free market is expected to hit $5.2bn by 2020

Vegan firms should target meat eaters

SuperMeat's CEO Koby Barak said he was 'supportive' of the clean meat term

Lab-made meat rebranded ‘clean meat’ to address ‘yuck’ factor

Memphis Meats hopes to raise awareness of its new meat products

Memphis Meats launches crowdfunding campaign

Related Products

See more related products

Comments (4)

Gordon Edwards - 20 Feb 2017 | 03:18

At Conserve natural resources

What diet are you on, the energy and feed needed to make a kg of animal protein compared to a kg of plant protein is huge. If you like animal proteinn so be it but dont dise the project based on conserving natural resources that is just mathematically naive

20-Feb-2017 at 03:18 GMT

Nenad Nikolic - 07 Feb 2017 | 12:22

Meat Technologist

Agree with both of you guys! How many e numbers are in those kind of products? Nobody counts. I suppose that all of them have been produced "naturally ". We can make products without e numbers, they can't! I'm not eating meat once a week and I don't need something which look and taste like meat. I just eat fruits and vegetables!

07-Feb-2017 at 12:22 GMT
MORE COMMENTS

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.