Nuclear fears push down prices for Fukushima beef

Fears over radiation levels have caused prices to stagnate

Beef farmers in Fukushima, Japan, are struggling with continuing low wholesale prices for their meat.

Consumer fears over radiation levels have caused prices to stagnate at 10% below average market value in the four years since the 2011 meltdown at the Fukushima Daiichi nuclear power plant, reported The Yomiuri Shimbun.

A representative of Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) told GlobalMeatNews: "The wholesale price of beef carcase (average of steer Wagyu) at the Tokyo Meat Market in December 2014 was ¥2,165/kg on a national average and ¥ ¥1,907/kg for the Fukushima products.

"Therefore, we are trying to disseminate proper knowledge about the safety of beef by distributing documents and holding events to increase consumption of the beef from Fukushima."

Convincing consumers that meat from the region is safe to eat has been difficult. A 2014 survey by the Japanese Consumer Affairs Agency found that the proportion of consumers hesitant to buy food products from Fukushima, due to radiation fears, rose from 15% to 20% last year.

The Japanese government continues to test radioactive caesium levels in all cattle in the prefecture, euthanising any that exceed the regulated amount.

Since the standard became 100 becquerels per 100 kilograms in October 2012, no cattle have exceeded this amount.

"In addition to the meat quality, both the quality of fat and the ratio of fat to meat in Fukushima beef are of a high standard. But supermarkets, department stores, and shops that sell directly to consumers just aren’t buying," Genichi Koshizuka, chief executive officer of meat wholesaler Koshizuka, told The Yomiuri Shimbun.

Related News

iStock/pichet_w

Daiichi Sankyo: looming Benicar patent loss and large molecule focus prompted plant closure

The seminar was followed by tasting of various Wagyu dishes

Japan body hosts London wagyu seminar

EU extends controls on Japanese meat imports

EU extends controls on Japanese meat imports

Singapore lifts post-nuclear restrictions on Japan meat

Singapore lifts post-nuclear restrictions on Japan meat

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.