Bord Bia targets Eastern Europe with Poland office

Enda Kenny (second from left) with Bord Bia staff in Poland

Ireland’s Bord Bia has welcomed Irish prime minister Enda Kenny to its Polish office as the country targets meat export growth in Eastern Europe.

Kenny paid a visit to Bord Bia’s new office in Warsaw, Poland, as the food and drink levy body aims to grow exports of Irish food and drink to 11 central European markets.

Beef and pork are among the key products gunning for growth. In the last five years, beef export value in Poland has doubled to €9m and the lack of standardisation and a fragmented industry creates an “opportunity” for Irish beef to exploit, according to Bord Bia.

Poland is also one of the top 10 EU markets for Irish food and drink exports, which have increased overall in value by 15% to €185m in 2016.

During his visit to Bord Bia’s Warsaw office, Kenny remarked that the levy board’s presence in the region would be beneficial for companies looking to forge solid business relationships.

'Embraced the challenge'

“Our food and drink industry has always embraced the challenge of finding new markets for our produce, exporting over 80% of what we produce,” said Kenny.

“From this strategic location Bord Bia can pave the way to new and valuable markets reaching to the eastern borders of the EU with a combined population of 103m and a retail market worth €177bn. While our three largest markets in the region currently absorb 85% of exports, there exists huge potential for further growth.”

Through Bord Bia’s new office, the levy board will targeting 11 central European markets: Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, and Slovenia.

'New opportunities'

“This office opens at a time when many Irish companies are looking to new opportunities while still holding their positions in traditional markets,” said Bord Bia’s chief executive, Tara McCarthy.

“The value of trade to Poland has almost trebled over the last five years with dairy, beverages and prepared foods, all showing strong growth in 2016.

“The potential for further growth here and in emerging EU markets will increase their attractiveness to exporters and the increasing awareness of Origin Green will offer important assurances to buyers on sustainable sourcing. Bord Bia Warsaw will provide exporters with the resources, consumer insight and market intelligence necessary to help them maximise opportunities in these markets.”

Related News

BHSL's Bob Murphy (centre) with his two sons

Agri-tech company kicks off poultry waste to energy project

Murrin: 'Our Meat Science & Innovation Centre ... is the innovation hub where we support our customers in over 40 markets worldwide'

Irish cooked meat business creates 150 jobs

Indykpol specialises in poultry meat products, such as pâtés

Polish meat business to pump cash into production

From left to right: Bord Bia CEO Tara McCarthy,Michael Creed and Reif Othman

Politician plugs Irish beef in Dubai

Ireland hopes to make inroads in Asia

Irish government and Bord Bía in €3.75m pact to unlock Asia

The meat processor plans to power the new plant with renewable energy

Polish meat processor to rebuild plant after fire

Aidan Cotter spent more than a decade with Bord Bia

Irish food giant to lead new joint venture

Agriculture minister Michael Creed (centre) launched a €1m Irish beef campaign in Germany

St Patrick’s Day harnessed to promote Irish meat

Polish meat processor ZM Henryk Kania specialises in ready-to-eat pork products

Polish meat processor posts record sales

Irish PM Enda Kenny officially launched the Irish Beef Truck in Germany

Ireland’s prime minister in Germany for beef push

The Latvian meat producer wants to increase poultry production

Latvian meat business to invest up to €7m next year

The meat innovation hub will lead to new jobs across the industry

Irish government's meat innovation base to create jobs

Polish meat processor Agro-Rydzyna's investment will help it supply 1,000 supermarkets

Polish meat business to invest €26m in new factory

Bord Bia said one in four people would consider meat and fish for gluten-free food

Gluten-free meatballs ‘opportunity’ for Irish butchers

Gobarto's CEO and president of the board Dariusz Formela has big plans for Poland

Polish meat firm eyes takeover of local producer

Bord Bia declined to comment when asked to put a figure on beef growth in Italy

Ireland looking to Europe as UK beef sales fall

Polish meat business JBB will invest in a new meat cutting factory

Pork firm eyes new factory after spending millions in 2016

Tara McCarthy described her appointment as an "honour"

Bord Bia appoints Tara McCarthy as new chief executive

Barack Obama greets Enda Kenny in the Oval Office on the eve of St Patrick's Day

Bord Bía sends Irish beef to Obama for St Patrick’s Day

Bord Bia said it wanted to explore the implications of Brexit on imports and exports

Bord Bia announces Brexit support measures

Cecilia Ruiz (centre) with executives of Spain meat companies

Ireland woos Spanish cattle heads

More than half of Ireland's beef is exported to the UK

Ireland to address exporters amid Brexit ‘shock’

Talks with Iran, Turkey, Algeria and Morocco are underway to boost Irish exports

Ireland seeks bilateral trade with Iran

Ireland wants to export beef to China which is steadily expanding meat imports

Ireland making headway on China beef deal

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.